REAL PROJECT
Coup de Pouce Famille
A bilingual digital brand, website and online boutique with practical downloadable resources for families.
- Branding
- E-commerce
- Website Development
- Bilingual Content
- Social Media
- Project type
- Real bilingual digital brand, website and online boutique for families.
- The goal
- Make practical downloadable family resources easy to understand and discover online.
- My role
- Branding, e-commerce, website development, bilingual content and social media launch work.
- Deliverables
- A bilingual website and online boutique, with brand messaging and social media launch content.
- Key decision
- Present it as a digital resource brand and boutique, not an in-person family-services business.
Coup de Pouce Famille is a digital resource brand for families. The project brings together a bilingual website and online boutique offering practical downloadable resources. My work includes branding, e-commerce, website development, bilingual content and social media launch work.
01 · THE CHALLENGE
The Challenge
The challenge was to make the digital offer clear: what the resources are, who they are for and how families can find them in the online boutique. The brand needed a warm, accessible voice without suggesting in-person family services.
02 · MY ROLE
My Role
- 01Branding
- 02Website Development
- 03E-commerce
- 04Bilingual Content
- 05Social Media Launch Work
03 · THE STRATEGY
Creating clarity, trust and connection
The strategy connects the brand identity, bilingual content and online boutique around practical family resources.
I worked on branding, website development and e-commerce, with clear English and French messaging to explain the digital offer.
The key distinction is that this is a digital brand and resource boutique, not an in-person family-services business.
- Clear digital offer
- Bilingual brand voice
- Online boutique
- Practical downloadable resources
04 · WEBSITE EXPERIENCE
Turning the idea into a clear digital experience
The bilingual website introduces the brand and gives families access to the online boutique and its downloadable resources.
Website development, e-commerce and bilingual content are part of the same digital experience, with an emphasis on clear information and a consistent brand identity.
05 · SOCIAL MEDIA & LAUNCH CONTENT
Introducing a digital resource brand
The social media launch work introduces the digital brand and its practical family resources.
This portfolio describes the launch content work, without claiming that every prepared post has been published or that engagement and sales have been measured.
06 · OUTCOME
The Result
The work brings together branding, a bilingual website, an online boutique and social media launch content for a real digital project.
No sales figures, audience statistics or measured campaign results are claimed here.
PROJECT SUMMARY
- PROJECT
- Coup de Pouce Famille
- TYPE
- Real Digital Brand / Online Boutique
- MY ROLE
- Branding, E-commerce, Website Development, Bilingual Content, Social Media Launch
- LOCATION
- Acadian Peninsula, New Brunswick
- LANGUAGES
- French & English